Embrace a team training culture
Your team training culture sets the tone for how employees view growth in your accountancy or finance firm. Good news, this goes well beyond ticking compliance boxes: it builds staff engagement, trust, and loyalty. According to Harvard research, organisations with a positive workplace culture often enjoy higher annual returns, lower turnover, and more satisfied employees (Harvard DCE). When you invest in training that reflects your firm’s values, you help your team feel more connected and motivated to stay for the long run. Many leaders focus on meeting regulatory mandates. While essential, those mandates only scratch the surface of development. By also emphasising professional growth, you create an environment where people feel safe sharing new ideas, handling mistakes transparently, and stepping forward with solutions. In fact, a 2022 Pew Research study found that half of the reasons people quit jobs tie directly to culture, showing how crucial it is to weave your values into every training session.Know the difference: Compliance vs. culture-building
Training can serve two distinct goals. On one hand, you have compliance-oriented programmes that safeguard your firm’s reputation and meet legal standards. On the other, culture-building training emphasises collaboration, continuous improvement, and a shared sense of purpose. Here is a quick comparison:| Training Type | Purpose | Outcome |
|---|---|---|
| Compliance | Meet external regulations | Reduced risk, baseline competence |
| Culture-building | Strengthen values, innovation, and trust | Motivated teams that stay and grow together |
- Compliance often covers critical areas like ethics or data protection. But alone, it can feel like a checkbox exercise.
- Culture-building encourages open feedback, mentoring, and skill-sharing. It speaks to ambition, belonging, and creativity.
Design programmes that engage staff
Once you reframe training as part of your culture, you will find plenty of ways to make it more inviting. Here are a few guidelines:- Align with your firm’s vision Start by tying sessions to broader business goals. When employees see that training leads to real outcomes, such as improved client service or efficient audits, they invest more energy. You can also design learning pathways that chart a course from basic knowledge to advanced expertise.
- Offer clear growth tracks A 94% majority of employees say they would stay if you invest in their development. Show your team what progress looks like. For example, highlight career progression training that moves them from junior roles into leadership positions.
- Encourage regular feedback Give employees a safe channel to voice their thoughts. Atlassian found that peer-to-peer feedback fosters creativity and collaboration, which leads to better solutions (Fearless Culture). Feedback also keeps training relevant and fresh for your staff.
- Incorporate mentoring and coaching Mentoring has proven effects, such as employees being promoted five times more often when they have a mentor. Encourage senior team members to guide newcomers. By focusing on human connections, you boost morale and create a sense of purpose that compliance sessions alone cannot deliver.
- Champion flexibility Hybrid schedules are becoming the norm, especially among younger professionals. Consider on-demand modules, group discussions, or short virtual meetings. Employees who feel supported in their scheduling are more likely to stay engaged and absorb new skills.
Measure success and refine
After you have designed and delivered training, do not stop there. You can measure your success to see what is working and what needs improvement. Learning analytics tools, such as the Kirkpatrick Model or xAPI, help you gauge how training impacts behaviour, performance, and firm-wide results (Docebo). When you see measurable benefits, you can confidently share them with stakeholders and streamline your next steps.- Gather employee feedback Regular polls or surveys reveal what resonates with your team. Data from training roi measurement can show if you are getting real returns on your budget.
- Keep leadership engaged A strong culture starts at the top. When partners and managers champion development and show their support, employees feel more inspired to follow suit.
- Track long-term retention High turnover signals gaps in engagement. By continually refining your methods, checking cpd retention morale, and updating content, you maintain a training environment that matches your evolving team.
- Encourage continuous upskilling Investing in ongoing learning helps your firm stay competitive. Explore creative ways to upskilling retain staff, so your employees evolve with emerging industry trends and technology.
Quick recap and next step
Building a strong team training culture involves more than meeting compliance mandates, though that remains vital. By weaving your core values into each session, you create a sense of belonging, encourage fresh ideas, and strengthen long-term relationships with your employees. Try these steps:- Merge compliance requirements with interactive, collaborative modules.
- Align training topics with your firm’s strategic vision.
- Invite honest feedback and act on emerging ideas.
- Measure results so you can refine future sessions.
Philip Meagher
3 min read